How marketers can shape customer sentiment during events On 2019-09-12 Researchers from University of Tennessee, IESEG School of Management, and Georgia State University published a new paper in the Journal […]
New way to reduce food waste: ‘Humanizing’ produce encourages consumers to overlook a few flaws On 2019-09-04 Pity the poor blemished banana. In a society that equates beauty with quality, the perception that blemished produce is less […]
Families continue to enjoy TV together — but potentially ruin it for each other On 2019-08-15 TV companies battling to preserve the shared experience of scheduled TV viewing in an era of 24/7 streaming and personalised […]
A new approach to an old question: How do we actually cooperate? Researchers investigate how cooperation among people is affected by population structure On 2019-03-06 In the animal kingdom, birds band together to ward off predators, and honeybees work collectively to benefit the entire hive. […]
Retailers can manipulate consumer regret to beat competitors: Offering an everyday low price might not be the best strategy for retailers facing the threat of new competitors in their market On 2018-11-25 Markdown retailers can survive the entry of an everyday low price retailer into a highly competitive market by manipulating price, […]
It pays to be pessimistic, shows new research into entrepreneurs On 2018-10-05 Optimistic thinking is leading people to set up businesses that have no realistic prospect of financial success, shows new research […]
Sensitive babies become altruistic toddlers: Infants’ attention to fearful faces predicts later altruism On 2018-09-26 Our responsiveness to seeing others in distress accounts for variability in helping behavior from early in development, according to a […]
People pick gifts that will ‘wow’ rather than satisfy recipients On 2018-08-22 Gift givers tend to focus on the “big reveal,” leading them to choose whichever gift is more likely to surprise […]
Despite social development, gender attitudes chart different course globally: Support for equalizing gender roles rises with rates of women’s employment On 2018-08-14 In the half century since the birth of the women’s movement in the West in the 1960s, support for gender […]
What psychological science can offer to reducing climate change On 2018-07-19 For some years, there is a good deal of consensus among scientific experts that climate change is real, and that […]