Eric Hinman is never not moving. The Denver-based angel investor, content creator, entrepreneur, and two-time Kona Ironman is always working—on his fitness, his portfolio, or both, often simultaneously—and he’s all-in, all the time.
As we speak, for example, Hinman has just left a power lunch with a wellness industry startup founder at Green Seed in Denver. He’s en route to Boulder for an afternoon of road biking with a friend and founder of a paleo protein bar company.
For Hinman, that’s a perfect lunch meeting and a perfect afternoon, and all part of the current chapter of his life he characterizes as “Chasing Perfect Days.”
Jeff Allen for Men’s Health
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“I know what I want to do, the type of people I want to be around, and the environments I want to be in every single day. I want to get into that flow state where I’m never anxious, never thinking about what’s next, and I’m just in the moment,” Hinman explains. “You’re going to have a lot of different chapters in life and I’m fully embracing and writing this chapter before I move on to the next one.”
In that pursuit, Hinman has to, as he puts it, “multitask without multitasking.” He achieves this by adhering to a meticulously crafted personal routine that eliminates decision-making fatigue.
For example, that lunch he just left—Hinman is there at the same time, for the same salad, every day.
“That’s my meal prep,” Hinman says. “I know every day at 12 I’m gonna be at Green Seed, I’m gonna have the same salad, and I’m gonna have a meeting or take a phone call. I put eating on autopilot to allow myself to make other more important decisions during the day. It’s not something I have to think about.”
Jeff Allen for Men’s Health
Jeff Allen for Men’s Health
The rest of Hinman’s day is equally regimented to maximize his mental energy and decision-making potential. Every morning he’s up before 7 (no alarm necessary), then heads straight to the kitchen for a double espresso; a 24-ounce glass of water; a power-packed smoothie bowl of nut milk, spinach, plant-based protein, banana, and avocado; and a personalized packet of vitamins and supplements designed specifically for him by GNC4U.
“Men want to have a system—they don’t want to overthink it. That’s what I want. I like delegating, automating, and eliminating everything I don’t have to do,” Hinman says. “I can answer a few questions about how I live my day, how active I am, and they can customize a formula for me that becomes part of my system and fits my morning routine.”
From the end of that morning routine until it’s time for bed, Hinman is in motion. First, it’s a two-hour morning workout. He usually gets in two sessions per day, but the morning burn is essential—he never misses one.
Today’s plan called for five sets of two front squats and four sets of two power cleans at 80 percent of one-rep max, four sets of eight thrusters, four 80-foot handstand walks, and four sets of 25 GHD sit-ups.
Next, it’s the aforementioned lunch, then on to whatever adventure Hinman has planned for that day, which usually incorporates some sort of content creation for one of his brand partners as well as workout number two: 90 minutes of an aerobic activity like mountain biking, hiking, trail running, or today’s road ride.
Hinman is equally intense about his recovery, so every day after his afternoon session he’ll spend some time sitting in an ice bath and an infrared sauna.
Jeff Allen for Men’s Health
After that, it’s home for a dinner of—you guessed it—a big, satiating salad, although Hinman does prep this one himself at home. Finally, a couple of tablespoons of almond butter with a little honey before his head finally hits a pillow again at 10:00.
And then he’s up at 7 the next morning to do it all over again. Sounds exhausting, but for Hinman it’s essential.
“I think a lot of my day to day illustrates the mantra: ‘Seek discomfort,’” he says. “We’re brought up to always be happy and content but I feel like the more I’ve done to seek discomfort—from Ironmans to hard crossfit workouts to doing ice baths and sweat lodges—the more I’ve grown and the more positive energy I’m able to exude. I want to share that and inspire other people to seek discomfort and grow from that.”
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