News consumers differ widely in their preferences for negative or positive content On 2019-09-04 Research regularly finds that Americans respond more strongly to negative news content, but a recent study suggests it’s a global […]
My health: consumers empowered by sharing medical ‘selfies’ On 2019-06-28 Taking medical ‘selfies’ and sharing them with a doctor empowers and reassures healthcare consumers, and can improve doctor-patient relationships, a […]
ACA health insurance ads targeted younger, healthier consumers from 2013 to 2016 On 2018-09-21 The themes in television advertisements for health insurance plans have shifted over time, possibly reflecting the shrinking pool of health […]