Two weeks ago, I became jealous of every celebrity who was gifted a big orange box. Not because of the box itself but because of what it contained (Beyoncé’s new Ivy Park collection). If you weren’t able to snag some of the new line, there’s some new Popeyes merch that is way less money and looks pretty similar. Same thing……..I guess?
While stars like Reese Witherspoon and Lizzo were opening up their orange boxes, others were noticing the familiar orange and burgundy colors of Bey’s new clothing drop. Come on, you have to admit, when you think about it, the clothes do resemble the Popeyes logo. Many promptly chalked it up to Bey’s skills as a marketing innovator:
OMG! Beyonce designed her Ivy Park x Adidas collection in the Popeyes Chicken Sandwich color way. I stan a marketing Queen! 😂 #IvyParkXAdidas pic.twitter.com/BcTjjq5STS
Y’all. Beyoncé choose that color scheme because she knew that it would sell out as fast as the Popeyes chicken sandwich did 🤯 #FnBrillant
Of course, Popeyes did what they do best, which is use whatever is trending on the internet to sell even more of those damn sandwiches. The chain unveiled its own collection of new merch—the “That Look From Popeyes” collection—which now has shirts and hats all in the same style of Ivy Park. The thing is, the clothing is truly just the uniforms that Popeyes employees have been wearing for years.
People on Twitter are LOLing about the Popeyes merch, while others are praising their marketing team. Then, of course, there are those who couldn’t get their hands on the actual Ivy Park collection so they are seriously contemplating sporting Popeyes instead.
Popeyes really recreated Ivy Park’s entire campaign. Lmfao! pic.twitter.com/pai436OR6R
Popeyes said, “Ivy Park is sold out everywhere? We got you” and…I might have to… pic.twitter.com/gvD9Sy0Tx2
couldn’t secure ivy park so i guess i gotta hit up popeyes pic.twitter.com/SNQ985w5as
As the internet continues to freak out about this, you should know that some of the Popeyes clothes are already selling out. If you want some of this Popeyes drip, hit up the That Look From Popeyes site, and order a chicken sandwich with a side of Lemonade (wink wink) while you’re at it. In the meantime, no word from Beyoncé.
Source: Read Full Article