Table of contents
- More and more people are reducing their meat consumption
- Information is not often suffice to effect a change in behaviour
- The brain capacity is not sufficient for conscious shopping often
- 1. Smaller portion sizes for meat dishes or sausages
- 2. Vegetables back in the foreground
- 3. Meat in the Background position
- 4. On the origin of meat and sausage recall
- 5. Delicious meat-free recipes to serve
- Appeal to the food industry and gastronomy
More and more people are reducing their meat consumption
More and more people are vegetarian or vegan, in Germany alone, it should be now almost a Million. The three main reasons for a plant-based diet: health, environment and animal protection.
That a meat-free diet practiced animal protection, need not be further explained. Also, the adverse impact of meat production on the environment has long been known, so that a meatless or low-meat diet apply to forms as a much more environmentally friendly.
And in terms of health, many studies show how beneficial a vegetarian or vegan diet affects cardiovascular health, weight, blood pressure, blood sugar levels and the risk of cancer.
Nevertheless, there are of course still many people who find that without meat, a meal is incomplete. How could you reduce the consumption of meat, without the meat lovers the impression of being to have to on anything?
Information is not often suffice to effect a change in behaviour
Actually, you would think that most people automatically start eating less meat, as soon as you will provide you with sufficient information about the disadvantages of meat consumption.
In one study, however, the in October in the International Journal of Behavioral Nutrition and Physical Activity was published, had shown that the awareness about the beneficial effects of lower meat consumption on health and the environment in the case of most people not to smaller portions of Meat.
The brain capacity is not sufficient for conscious shopping often
This may be due to the fact that the least-people in the daily food purchase carefully the advantages and disadvantages of each food to weigh up before you decide to buy. Researchers believe that in most cases not enough brain capacity to be present, to be able to each food make rational decisions.
If you have to choose between a ham and Hummus Sandwich, then the likelihood is, most people have low that you will be cases, this decision on the Basis of the recently read the climate report. Much more likely is it that you take without great Considerations, or considerations – simply what they have always bought or what advises the advertising, or even what precisely all the others.
In September of 2018 published by the same researchers (from the universities of Oxford, Cambridge and Düsseldorf), a study in which they examined various options, which could lead to a lower consumption of meat, and the consumer would have to to such a to decide. Meat consumption is to be reduced, without that it would be the consumers are aware of.
1. Smaller portion sizes for meat dishes or sausages
If a food manufacturer or restaurant operator, for example, the portions of the usual meat-reduced products imperceptibly, this would reduce the consumption of meat significantly.
In a suitable study, by 2017, it showed that you can portions of Meat by an average of 28 g small serving, without that it would be noticed.
Another study showed that meat consumption would be 13 percent lower when sausage manufacturers would reduce the Size of your sausages.
Of course, this measure can be implemented also in the household. The for the shopping and the meal preparation responsible family member served in the future, smaller meat portions, and buy sausages that are a little smaller than usual. No one has to forego the usual proportion of meat and the consumption of meat can nevertheless be overall reduced.
2. Vegetables back in the foreground
Also, it depends very much on how easy it is for the restaurant guest is to find vegetable menus on the map. As has been shown in a study that courts are more likely to be selected if they are more toward the front of the menu. Even an exclusive vegetarian menu, which is hardly observed, if it is listed in the back of the card.
If, however, the meat dishes on a separate table and in the menu only plant-based dishes lists, then these are selected with a four-fold higher probability than a meat-containing Alternative, such as a study from 2012 revealed.
3. Meat in the Background position
If in a canteen, in the canteen or in a self-service restaurant, the vegetable dishes are lined up and at the end of the meat, then the Veggie will be selected food – according to a study by 2018 – more frequently. Such a buffet arrangement showed in a small study, that the consumption of meat by up to 20 percent.
4. On the origin of meat and sausage recall
It reminds people about where the meat on their plate, also leads to consumption of this to a reduction in meat. Researchers were able to show in a study of 2018, that people considered more like a vegetable dish on the look-out, for example, if the pig’s head is, together with the roast pork in the Display.
5. Delicious meat-free recipes to serve
Of course you should offer only very tasty meat-free dishes and this is always especially the appetite present. In a study from 2012 showed that twice as many people chose a meat-free dish, if you decorated this particularly beautiful and of extreme seriousness.
Also, this measure can of course be in the home, implemented by the vegetable dishes, particularly a lot of effort.
Here we will give you their own examples of good-tasting dishes created by our culinary Department:
- Recipe: parsnip Gnocchi with Morel cream sauce
- Recipe: potato-cabbage stir-fry with smoked tofu
- Recipe: cauliflower “schnitzel” with roast sauce
- Recipe: Corn Patties
- Recipe: potato, spaghetti, sweet-and-spicy
Appeal to the food industry and gastronomy
In order to reduce the consumption of meat, needs it is not necessarily the appropriate decision of the individual, although this would of course be very desirable. Just the food industry and the gastronomy in many ways, to influence the eating habits and to reduce the consumption of meat – completely unnoticed by the consumer.
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